BYD was re-favor multinational giants. Yesterday, BYD, and Mercedes-Benz parent Daimler jointly announced their intent to develop electric cars for the Chinese market and co-registration and to create a new brand, as soon as possible cooperation in electric vehicles. This is the first time in history Daimler brands with low prices. Affected by this good news yesterday, BYD shares recently changed the tide Tiaokonggaokai, rose 4.437 percent to close at 65.9 Hong Kong dollars.
■ contents of cooperation
A joint venture to establish a new technology company
Yesterday afternoon, Daimler Northeast Asia Investment Company, said in a press release issued by the two sides signed a memorandum of understanding has been recently, which is very important element is the establishment of a new technology joint venture for the Chinese market, design, research and development of new electric ACER LC.BTP03.001 Laptop Battery , electric power transmission, automotive batteries and electric vehicle power-related components. The two sides will jointly set up a technology center in China to jointly develop, design and testing of electric vehicles.
Although the two sides is not yet signed a formal agreement, but such a detailed Memorandum of Understanding on cooperation with the outside of both sides, both for the first time in history. In accordance with the evaluation of foreign analysts, in fact the two sides have nearly reached a formal agreement.
Daimler also said that the two sides will further explore the common interest of the other business opportunities for cooperation. Daimler did not disclose which cooperation. However, Daimler Chairman Zetsche's purpose is very clear, that is, "to make business in China by leaps and bounds."
BYD will be open part of the battery technology
The two sides will set up a joint venture technology company, also means that BYD will open up their part of the Daimler-cell and electric vehicle technology, which is the first breakthrough in BYD closed area, with other companies to share the technology. BYD in 1995 began to study cells, already has 15 years history of the development and production of batteries, the battery is its core technology.
This reporter learned that, after signing of the MOU BYD has worked with SAIC, but in collaborative R & D, the BYD has not been promoted, they can only choose the United States eventually SAIC A123 battery development companies. Earlier, in May last year, BYD has worked with the public signing of the MOU, the two sides agreed only to explore aspects of the automotive electric drives formed a potential partner.
Daimler chairman Dieter Zetsche said Mercedes-Benz, a win-win cooperation is based on complementarity, Daimler has the field of electric vehicle structure and safety of proprietary technology, BYD has an excellent vehicle batteries and drive technology, the two sides is just perfect combination. BYD chairman and chief executive Wang Chuanfu said he was pleased with the car co-inventor of Daimler.
■ innovative means of
To create a new brand specifically for electric vehicles
Interestingly, BYD, and Daimler agreed to co-create a new brand, hanging together in the future launch of electric vehicles. This is the development of Daimler and BYD are the first attempt in history.
Daimler said that the brand will also be two co-registration and ownership, with the existing Daimler's brands (including the Mercedes - Benz, Smart, Maybach) have the distinction, and the BYD brand also be differentiated.
Learned that the brand may be designed as "DB", taking the first letter of the English name the two sides, but this claim has not been confirmed.
Daimler North East Asia, said the two sides will explore in-depth cooperation in the next stage, will also be products to market as quickly as possible, but there is no timetable yet.
Daimler greater emphasis on the vast Chinese market, "electric cars is particularly suitable for city driving, China has a vast urban area." Zetsche said.
It is noteworthy that, after Daimler-in electric vehicles have been attempts, recently has launched a electric version of Smart, the year also plans to introduce a pure electric version of Mercedes-Benz A-Class.
■ Expert Comments
Can greatly enhance the BYD brand image
With the leading core technologies, BYD be the first opportunity to work with Volkswagen, Daimler and other cooperative enterprises of China's independent brand cars. And multinational enterprises, "flirt", but also greatly enhance the BYD brand image.
Societe Generale Securities auto analyst with red trees, said overseas, BYD's influence and brand power has been more than other Chinese brands, has almost become the benchmark for China's auto brands.
This reporter learned that the current sales of BYD is still continuation of last year's strong growth. In January of this year, BYD growth rate of more than 100% this year, the company developed 80 million vehicles sales target, and last year just over 40 million.
May be wise to create a new brand approach
State Information Center, said Xu Changming, experts, and create a new brand may be a wise approach because it is too high-end brand owned by Daimler, but BYD is low-priced brands, with the difference is too large, the use of what the brand is not appropriate, to create a new brand specifically for electric vehicles, in line with market practices, in line with the interests of both. However, he declined to predict the results of bilateral cooperation, he said that because there is no precedent, but also to be seen.
Xu Changming said that Daimler select BYD may have two reasons: First, they judge the China market is optimistic and hopes to continue in China's rapid development, so their cooperation for the Chinese, China's current energy supply relatively tight, the electric car is the best solution; two is that both sides can achieve complementary IBM THINKPAD R60 Laptop Battery, and BYD cost advantages, can reduce the cost of motor vehicles and no longer like the Mercedes-Benz's high prices, they found the meeting point of the market.