The date of his death may have become mingled with the feast of lupercalia, a pagan festival of love. On these occasions, the names of young women were placed in a box, from which they were drawn by the men as chance directed. In 496 ad, pope gelasius decided to put an end to the feast of lupercalia, and he declared that February 14 be celebrated as st valentine's day. Gradually, February 14 became a date for exchanging love messages, poems and simple gifts such as flowers.