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The Power of Subscriptions : Recurring Income vs. One Off Customers
By Henry Greck on January 04, 2010 |
Total Viewed: 337 |
| Post by : Eddy FoX |
| Category: Internet Business |
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It's a sad fact of doing business online that often, once you've sold to someone, they may never come back. It's not as much a result of your business or your product as much as it is a strange aspect of consumer psychology -- unless we're absolutely stunned with a product, we're highly unlikely to buy more than one copy of it. This holds especially true for online marketers, where the objective is almost always to sell just one product to as many people as possible.
The thing is, folks don't always shop this way. Even though it's regularly profitable to target the masses with only 1 product, there are more immensely successful strategies thru which to approach online business. The final type of these is thru a subscription based internet site or service. This has a few major benefits over the one off sales system :
first off it can give you access to a repeated group of purchasers. Rather than investing time each month into chasing down a huge crowd of new clients, the subscription system makes it much more profitable to assemble a large group of repeat patrons, and then continue to supply them more info thru a recurring service. This way, you finish up with a significant income each month from subs. The best bit? -- these payments don't stop. Once you have constructed a membership based, provided you keep them satisfied and impressed with your product, you have got them purchasing from you for so long as you need.
Recurring income beats one-off income every time. Secondly, by building a large group of customers, you open yourself up to a wide range of cross-marketing opportunities. Seth Godin, one of the world's most renowned and celebrated marketing experts, calls these types of groups a 'Permission Asset.'
what's an authorization asset? It's simply a group that gives you their authorization to market to them. This kind of marketing is stronger than any ad, S.E.O , or drifting e-mail list. When your clients have recently purchased from you, you have won half of the battle. The other half lies in keeping that audience happy -- through additional content, exclusive offers, and a unending stream valuable and information. Treat your clients well and you may assemble a big marketing asset for any of your future, related projects.
there is a flip side to this. When you disappoint these shoppers, you are unlikely to keep them. The best thing is this isn't sure to occur. With the price of custom content being in the reaches of even the bootstrap marketer, it's simply feasible to run an engaging, remarkable subscription based forum or internet site thru outsourced content. If this is a keenness project for you, you won't even need to outsource. The real sweetness of making subscription websites is that there's literally an unlimited choice of audiences out there, plenty of that may definitely involve some of your passions and interests. So -- why outsource when you love what you do?
To learn more membership marketing, try the free (http://cbpirate.com/s/memberfire/netnutmike) Membership Site report. Feel free to distribute this article in any form so long as you include this resource box. You may also include your affiliate link if you sign up at (http://cbpirate.com/main/netnutmike) Clickbank Pirate. |
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About the Author:
To learn more about how to increase your marketing effects and idea to triple you income. download our free marketing (http://cbpirate.com/s/lazy/netnutmike) Lazy Success report. |
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