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Setting Up On-Hold Advertising
By Kirby Whitehall on June 11, 2009 |
Total Viewed: 521 |
| Post by : Jihoy Articles |
| Category: Business |
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The vital role telephones play in the business world grows daily, yet most businesses do not utilize on hold advertising. On hold advertising is advertising your customers listen to while on hold. As studies have shown, people are willing to stay on hold longer if they have something to listen to. On hold advertising gives your company a professional touch and shows customers you value their business. With phones playing such an important role in modern business, the average business owner just can't afford to pass up on hold advertising.
Before making a decision it's important to know what types of on hold advertising is available. A common form of on hold messaging is music on hold. Music on hold helps to keep your customer entertained, as silence isn't always golden. When making your musical choice it's important that you choose something good that you can acquire the rights for. Companies are now offering to do all the hard work for you, you simply choose your music and set it up, saving time and money.
Music on hold is a great way of keeping customers entertained but why not use the on hold time to let the customer know about your company? On hold advertising can be used to educate customers on your company's mission and history. Using on hold time wisely allows your customers to learn about your business; in turn the customer will be more comfortable in their decision making. People usually hover towards a company they understand and this is one of the best and easiest way to gain that trust.
On hold advertising is also a great way to generate sales. Some companies have seen success while selling products and services to customers while they wait on hold. This is proving to be an effective, easy way to generate new sales; the majority of business calls have the customer on hold at some point during the call. There's nothing better than a sale that makes itself, with on hold advertising you'll have just that.
Customer service is a vital component to every business. Answering commonly asked questions during hold time could help the customer make an informed decision; an informed decision is a comfortable one. Sometimes a customer may call simply to get a question answered, if you could automate that answer it would free up precious work time for your employees. This helps your customer and promotes work place productivity at the same time.
When choosing which company to set up your on hold advertising, it's very important to make a well informed decision, this way you don't end up with a sub-par message that could do more harm than good. Good companies will provide an in depth plan involving learning all they can about your company, allowing them to provide a message uniquely personalized to your business. With such a wide variety of choices you'll have to decide which kind of on hold advertising best suits your needs. Some of the better plans offer unique messages tailored to the time of day or year. This can help to keep things fresh, preventing return customers from having to sit through the same message again and again.
Though this all may sound high tech and confusing it's really quite simple, if you find the right company. After recording and mixing your on hold advertisements you should receive a device from whomever you're getting your on hold advertising through. A good company will offer easy to use plug and play setup, making the process a breeze. Whether you've got a phone system with two lines or thirty-two, setting up on hold advertising is as simple as 1, 2, 3.
Total silence can be very awkward and uninviting, especially while on hold. According to statistics, customers left to silence usually hang up within 40 seconds of being put on hold. Why let this happen when preventing it is so easy? On hold advertising is one of the best ways of allowing your customer to get to know your business, making extra sales, answering frequently asked questions and keeping that valuable business.
On hold advertising, on hold set up |
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About the Author:
Kirby Whitehall is a phone systems specialist from Infiniti Telecommunications, who are market leaders in (http://www.infinititelecommunications.com.au/) phone systems and phone system services. |
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