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Mini Sites: Pros & Cons of PPC Advertising
By Melinda Partain on November 05, 2009 |
Total Viewed: 419 |
| Post by : Melinda Partain |
| Category: Business |
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As most internet marketers are aware, pay per click advertising (PPC), with the most popular medium being Google Adwords, has widely been advertised as an economical way of driving traffic to mini sites.
Rather than having to pay for each impression, it allows webmasters
to pay only for actual visits to their websites. But are the "gurus" pulling our leg? Is PPC really as profitable as they would lead us to believe for mini sites?
There's no doubt that pay per click can bring incredible results. However,
there are certain disadvantages that every
webmaster should know. Here's a rundown of
the pros and cons.
Pros
Conduct your research first by targeting descriptive keywords with a low level of competition and a reasonable monthly search volume.
PPC prices are determined by bidding. For keywords
with little competition, you can oftentimes receive a good amount of exposure for a very reasonable price.
Search engine optimization (SEO) can take some time to
get traffic coming in. But with a PPC campaign, you
can begin seeing results immediately.
Cons
Finding the right keywords can be a challenge. Should
you choose the wrong ones, you might get traffic
that will not convert to sales. And that results
in money lost.
Some Internet marketers have developed what's known as
“ad blindness.” They have chosen to ignore the
PPC search results in favor of natural (organic) ones. That
means that people who could potentially become
customers might overlook your link.
Every mini site can become profitable from an effective
pay per click campaign. But don't fall into the trap of thinking
that's the only way to get targeted traffic. While
it's a good way to supplement your search engine optimization (SEO) efforts, it
is certainly no substitute for good organic search rankings.
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About the Author:
To have a much clearer idea about where to start when you decide to create your first mini site, get my FREE report "Mini Sites Explained" (a $27 value but yours for FREE).
If you're looking for a way to supplement your income, or
even quit your day job, the “Mini Site Cash: How to
Generate Extra Money With Mini Sites” ebook might be for
you. |
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Tags:
creating mini sites,
mini site,
mini sites,
mini sites profit,
niche mini sites
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