Samsung, Sony, Panasonic, Sanyo has recently announced ambitious new energy investment plan, triggering one of the Japanese and Korean consumer electronics giant future business development, "green" direction of reverie. Samsung's most radical, dished out 23 trillion won (about 20.6 billion U.S. dollars) investment plan which would with the green energy-related, three for 85% of the investment share.

With the traditional electronics industry competition becomes more intense, Japanese and Korean companies have extended the lead to new business areas to solar energy as the main direction of the new requirements of sustainable development in the background and become spontaneously choice. Insiders said some movement from the giants near term, faintly visible in its energy acer travelmate 240 battery, electrical industry, combined with the shadow of the original, which the latter into the more competitive.

Japanese and Korean electronics shadow energy sector

Panasonic relevant responsible person revealed to reporters yesterday, Panasonic plans to invest 300 billion yen energy businesses (32.7 million), expected to be up in March 2013 that within three years to increase the energy business for 310 billion yen (3.38 billion dollars) in revenue. This 300 billion yen, including the planning of investment in China-related business, Panasonic has been established in China, several energy companies, but then how to locate various plants is still sorting out the "can do is certainly part of the solar new energy. "

New energy Recently popular Japanese and Korean electronics giant favor. May 11, Samsung and Sanyo also announced a package of investment plans. Sanyo Electric announced plans to invest in the next three years, 170 billion yen (1.8 billion U.S. dollars) for the rechargeable battery and solar cell business. Late last year, Matsushita 400 billion yen purchase Sanyo Electric, saw in the latter is the cause of the solar light, rechargeable battery business (mobile energy) and other services. January 8 this year, Matsushita said its goal is ending in March 2019 of the fiscal year batteries and other energy business annual sales income 3 trillion yen (32.76 billion U.S. dollars).

Samsung's investment plan is more ambitious with its acquisition of Sanyo's Panasonic, and Philips, after the old rivals basis. Samsung Group announced in the next 10 years, the solar panels, rechargeable batteries for hybrid cars, LED technology, biotechnology, pharmaceutical, and medical equipment, the five major industrial investment 23.3 trillion won, or about RMB 140 732 000 000 RMB, which is the five engines of its future development. Samsung with its expansion of the layout of the green energy industry, competitors, friends from the past up, Haier, extends to the solar photovoltaic business. In accordance with its investment plan, Samsung started from crystalline silicon, the progressive development of thin film battery, total investment in 2020, 6 trillion won plan to achieve sales of 10 trillion won.

A competitive solar cells

Japan and South Korea to tap into a new trend towards energy industry. This reporter learned that, in addition to the company, Sony, Sharp, LG have distribution in the energy industry, including solar cells are assembled an army of various of the city. Sony learned from an insider's, Dye emotional investment company focused on solar cells, the product can shine light on organic apple ibook g3 14-inch battery, using the principle of electrochemical conversion into electricity. And compared to traditional silicon solar cell manufacturing simple, low cost, manufacture and less energy input.

11 Murakami Sano Sanyo president said that Sanyo plans to begin early in 2013 Panasonic factory produced solar panel. Panasonic relevant responsible person said that the company invested in China before the battery factories have recently changed its name to energy companies, some of them certainly do solar cells and other new energy sources, including the acquisition of Sanyo Energy Corporation would also like to sort out after the two sides, the current discussions are of high , you can say that the energy map of Panasonic in China are re-planning adjustments.

Sharp side expects fiscal year 2010, the company's solar cell sales in the previous fiscal year basis increased by 19.8% to 025 million yen, while total production increased 50%, to 1200M W. It is understood that in 2009, Sharp has increased production of 792M W, over the previous fiscal year increased by almost 90%, the volume also after the U.S. First Solar and Suntech China, was third.

Grafting of traditional e-business

Interestingly, the electronics giant to extend the energy sector and traditional industries are also trying to combine. Sharp launched this year on heavy solar mobile phone, this is the first time Sharp's thin film solar R & D application to your phone. Before that, Samsung has launched the solar cell phone. Sony provided the information to the press also showed that it has developed a number of solar-powered lamps, solar part is sensitive dye can convert light to energy, not only lower cost than traditional batteries, but unlike traditional solar panels as ugly. According to foreign reports, Sony is also brewing in the home appliance is equipped by dye-sensitized solar cells, so that products used in energy self-sufficient.

Liu Buchen, home appliances, said experts from the global perspective, home appliances, mobile phones and other industries are traditional industries. Traditional industries is most characteristic of highly competitive, low profit margins. Therefore, some manufacturers began to extend into new areas. Solar mobile phone from Sharp to do can be seen, the new energy and can be combined with existing industrial development. "Sharp phone in Japan did well to grafting solar technology to the phone, on the Sharp handset is also very good innovation."

Viewpoint

"Green strategy" close combat

Long-term attention to the global solar energy industry chain in the energy sector, investment consultant researcher Jiang Qian told reporters, Sharp, Sanyo, itself a long-term accumulation of solar energy technology, Samsung has also started in 2004, wafer foundry, and related solar cell upstream industry. From the extent of electronic giant is willing to solar energy as the layout of the new power points made. In addition, Jiang Qian said that as the application is not limited to solar power generation, can also phone, TV and so the combination of traditional industries, such as solar television. Can be said that they have chosen the overall solar cell is also the long-term arrangement with the relevant Group is a strategic consideration, as basis for future market dell inspiron 9100 battery.