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Championing the Cause of Consumer Protection in Ghana - The Consumer Partnership
By Veronica Carrillo on January 05, 2010 |
Total Viewed: 182 |
| Post by : Eddy FoX |
| Category: Society |
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In this competitive business world, providing customer service is a big task for the management. However, to deliver the message or information to the customers in a timely fashion, you need these telephone answering services. Every business has established for a core operation. Besides, they are having lots of non-core operations to maintain the business. Especially, providing telephone answering services to the customer services, you need a lot of money and office.
It's not company's product - It is clear the products are delivered to the customers door steps. So the coming year will be a challenging one for companies because now best service is the only way to keep customers buying. Now it's all about customers- Growth in technology has enabled the companies to personalize the offering based on customer characteristics and behavior. With the personalization of the internet world, well designed customer service will help the companies to create an edge.
Buzz to the world - Online social media sites like Facebook, Twitter and YouTube allows customers to articulate their happiness or frustration towards a particular brand instantly after interaction. Every satisfied customer will enhance the business by spreading positive word from mouth to mouth, but at the same time dissatisfied customers can damage a business very badly. Forums and review sites are some of the important sources where customers will express their dissatisfaction about the brands which they dislike.
Perform for the customer. "Customers have the right to demand performance. They aren't interested in your problems and excuses; they want you to take care of them. You can be polite and courteous but, if you don't do what you say you will do, you will not meet the standards of good customer service. If you say you'll call a customer on Tuesday, do it. If you say you'll ship the product on Friday, do it. Do what you say you will do-and do it with speed and accuracy. If you ship a product when you say you will, but you ship the wrong product, you've taken a giant step backward."
Outsourcing is out of the box - Most of the companies outsourced their customer service activities. Now it's time to realize that most of the major companies faced drawback due to this attitude. Hence the companies should recognize the importance of serving the customers directly and they must make use of their internal staffs to serve the customers better.
Relationship will grow better - Now companies want to know about their customers more in detail than ever. In year 2010 companies will make sure they track the behavior of their customers very effectively than before. Data Data Data- The use of Data is going to play a major part in marketing. In the coming year marketers will try to get the maximum from the database and will try to perform a highly targeted communication. It's going to be a data game. |
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