255 million out of the 340 million total North Americans drink coffee.
That’s 7.5 out of 10 people. (Add Tea & Hot Chocolate and you have almost 10 of 10.)
The average person consumes 2 to 4 cups of coffee a day.
There are 500 Million cups of coffee served a day in North America
2nd most traded commodity behind oil
2nd most consumed product after water.
70 Billion dollar market globally – becoming a phenomenon
Every week 40 million people visit a Starbucks.
Every second Dunkin Donuts pours 30 cups of coffee.
McDonald’s has enthusiastically jumped into the flavored coffee market.
People won’t give up their coffee in a down economy.
Friends
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