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Sterling, VA – February 24, 2010 – hCentive, Inc. (www.hcentive.com), a health insurance exchange founded by serial entrepreneurs offers an easier way to shop for health insurance. With the rising cost of healthcare, more and more employers are reducing medical benefits, increasing premium contribution from employees or outright refusing to offer health benefits. This has forced increasing number of people to shop for health insurance in the individual market where the process of buying insurance is archaic and very complex leaving consumers confused and looking for help. This is the business opportunity hCentive is after. hCentive is building a web based portal which will allow consumers to shop and buy health insurance online and also manage other aspects of their healthcare like choosing the right provider or reconciling their medical bills.According to Sanjay Singh, Co-Founder and CEO of hCentive, “In the Healthcare debate which is going on in the country, we have seen very strong lobbying effort on behalf of the health insurance companies and healthcare providers. Missing from this discussion is the voice of the healthcare consumer. Our aim is to bring the consumers back into this equation by empowering them with unbiased information and tools so that they can make the right choices managing all aspects of their healthcare". California Insurance Commissioner Steve Poizner had recently said - “As a consumer you need to shop around. A different provider may prove to be a better value for a particular individual or family’s needs, and all of them are looking for new customers.” As per Manoj Agarwala, President and COO of hCentive – “This is the founding belief of hCentive – to give unbiased choice and unbiased recommendation to the healthcare consumers, that is in their best interest”. hCentive is co-founded by three serial entrepreneurs who have already been part of two successful start-ups together.
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